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This issue is sponsored by Pitch Hi Reader, Last year, I cold-emailed a brand I’d wanted to work with for ages! They actually replied, I couldn’t believe it. Unfortunately, they didn’t want to jump on a call with me. (no time) But they DID want to see what I could do for them. Errrr….What do I send them? How do I get them to say yes? What I could have done was send them one project idea and a flat fee and hoped for the best! But I had no idea what their budget was. Instead, I created a...
This issue is sponsored by Pitch Hi Reader, Have you ever had to pitch a client and wondered what you should include to actually win the project? Your deck’s open, your laptop’s covered in tabs, and you start thinking you need to include everything to win the project. I’ve been there – but this simple pitch deck structure has helped me win 2 big client projects last year, and it’s helped other motion designers too. Here’s what I include in my pitch decks: I focus on the client, not me or my...
Hey Reader, Nassib is a motion designer with 20 years of experience in the industry. He’d never had a system when it came to client outreach. Never properly organised his client relationships. Or maintained a systematic approach to follow ups. Nassib finally went back through his email history as part of a Client Outreach Sprint we did inside Creative & Coin. Buried in his inbox was a potential $60k project he never followed up on! He learned the client did go ahead with that work....