Hi Reader

Welcome back!
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Have you ever conducted a client audit?
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It can help you to identify where your best clients are coming from and therefore help you to make more money.
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I've outlined 6 questions below to help you to conduct your own Client and Social Media Audit.
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Let's dive in!

In this week's newsletter

📽 How to Make a GREAT Showreel (even if you don’t have any client work)
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✍️ Do a Client Audit now to make more money
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📆 Opportunities not to miss
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How to Make a GREAT Showreel (even if you don’t have any client work)

Are you currently putting off updating your showreel? Then this video is for you! In this video, I give you the push you need to get working on your showreel as I shared my step-by-step guide to crafting the perfect showreel - even if you don’t have any client work!
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✅ The 6 steps to creating a great motion design showreel

✅ Reviewing our student’s showreels

✅ How to create a showreel without client work

✅ Frequently asked questions about showreels

✅ Showreel do’s and dont’s
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Watch the Video

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✍️ Do a Client Audit now to make more money

This audit of your current clients and social media helps you see what’s currently working in your design business.
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It allows you to double down on what is giving you the desired results and helps eliminate clients or tasks that are no longer working for you.
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Go through each of the questions below and fill in your answers.

#1: Where are your clients coming from at the moment?

Take a look at the past year. Where are your clients coming from at the moment? If you don’t know, try asking your past clients: “Where did you find me?” If you get a random cold email about a project, ask the person where they found your details.

#2: Is there a pattern in where your client leads come from?

Is there a pattern in where your client leads come from? For example, is most of your work coming from referrals, Instagram, etc.?

Step #3: Can you double down on what is currently working?

If there is a general pattern, is there a way you can double down on what is currently working to create a more steady stream of clients? For example, is there a certain platform or event where you’ve met clients you have liked working for? Can you attend more events like that or do more content on that platform to gain similar clients? If it’s mostly referrals, can you actively ask people for more referrals?

#4: Are there any places that have given you clients that you didn’t like?

Are there any places that have given you clients that you didn’t like? It can be good to take note. If you use a certain recruiter or platform and they generally give you clients you don’t really like working for, you could look at reducing those types of clients.

#5: What platforms helped you make successful connections in the past?

Take a look at your social media platforms. What platforms helped you make successful connections in the past? This could be with clients or fellow designers.

#6: What kinds of posts on social have given you the most engagement?

What kinds of posts on social have given you the most engagement in the past? These can be comments or likes or conversations.
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​Active Action - Spend 5 days tracking your time. You can use Toggl; it’s free and what we use at Motion Hatch. Note down everything you work on, including client work, personal projects, lunch, client emails (including which client), social media, etc.

This will help you identify where you are currently spending your time. You don’t want to be spending time on tasks or clients that aren’t making you enough money.
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Let me know what your biggest time suck is. Post on social and mention @motionhatch
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If you found this useful and want to share this Client Audit with your friends they can sign up for a free audit here. ​

📅 Opportunities not to miss
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This is usually the spot where we include events, jobs and other helpful news from the industry. If you would like to add your message here and get in front of 10k designers and animators check out this page for more details about sponsoring this newsletter.

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Thanks

Hayley