💬 Designer Dilemmas

Got a freelance dilemma you're dealing with right now?

Hit reply to this email with your question, and I might answer it next week!

Today's dilemma: Past Client NDA's

Q. I’ve worked for 12 years as a freelancer, (predominantly) creating animations used in e-learning content / internal training.

I’ve been lucky enough to create content for a host of global brands and leading UK businesses across a wide range of sectors.

BUT… it has always been through e-learning providers or agencies, never direct.

So, I’m not allowed to publicly associate myself with the brands in any format, even my website, and because of the content being internal and NDA, I can’t use it in my reels.

I’ve a huge library of great work and experience, but how do I get potential new clients to even contact me or trust my abilities when I can’t promote myself?

A. Dear motion designer,

Many designers find this tough, so thanks for reaching out to Designer Dilemmas.

First, I’d suggest including a clause in your contract. This clause should allow you to share the work for promotional purposes. While it may not always be possible, it’s worth trying with each new client.

Here are some other options you might consider:

1. Create personal projects based on what you learnt during your client projects. You don’t have to have client work on your site. As long as your work is good. Why not try mini 5-second projects? They can be part of a series, which is easier than making a 3-minute animated film.
2. Gather testimonials from your clients. When you don’t have project proof, these can help to build trust with future clients.
3. You could also seek direct clients. Before the project starts, ask if you can showcase the work. It’s even better if you can create a case study based on their project. With direct clients, having a niche is powerful because you can also use copywriting to show that you understand your specific client's problems.

I hope you find these suggestions helpful.

If you’d like to share your Designer Dilemma anonymously for our next issue, just hit reply to this email.

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If you have any questions, just hit reply to this email. I'd love to chat with you about your motion design business.

Appreciate you,

Hayley 😊