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This issue is sponsored by Pitch Hi Reader, When I started pitching clients, I’d get a brief and make it all about the creative, and I wouldn’t win the project. Many times working at Google, I pitched animations and focused only on style, colours, texture, and story. My pitches were missing one vital piece: the client’s goals. Once I started listening to their problems and sharing their goals back to them. I started to win more pitches. And now, with Pitch’s MCP, it’s even easier, because you...
This issue is sponsored by Pitch Hi Reader, Last year, I cold-emailed a brand I’d wanted to work with for ages! They actually replied, I couldn’t believe it. Unfortunately, they didn’t want to jump on a call with me. (no time) But they DID want to see what I could do for them. Errrr….What do I send them? How do I get them to say yes? What I could have done was send them one project idea and a flat fee and hoped for the best! But I had no idea what their budget was. Instead, I created a...
This issue is sponsored by Pitch Hi Reader, Have you ever had to pitch a client and wondered what you should include to actually win the project? Your deck’s open, your laptop’s covered in tabs, and you start thinking you need to include everything to win the project. I’ve been there – but this simple pitch deck structure has helped me win 2 big client projects last year, and it’s helped other motion designers too. Here’s what I include in my pitch decks: I focus on the client, not me or my...