Hi Reader,

Last year, I cold-emailed a brand I’d wanted to work with for ages!

They actually replied, I couldn’t believe it.

Unfortunately, they didn’t want to jump on a call with me. (no time)

But they DID want to see what I could do for them.

Errrr….What do I send them? How do I get them to say yes?

What I could have done was send them one project idea and a flat fee and hoped for the best!

But I had no idea what their budget was.

Instead, I created a proposal with three packages for them to choose from. Each one aligned with their specific business goals, based on my online research.

This turned the conversation from:

“Do you want to work with me? Yes or no!”😭

To: “Which package works best for you?” 😁

They actually came back and chose one of the packages!

I turned a cold email into a project in just a couple of weeks.

This pitching template has since won me two direct client projects with big brands. So I’m sharing it with you.

What’s inside the template:

• The exact slide I use when a client says “we only have 2k”
• How to lay out your case studies to win projects
• How to frame motion design as not just “the video bit”
• A system for pitching that doesn’t feel salesy

I created this template inside Pitch. I’ve been using Pitch for the past year for all my presentations. It has great video tools for motion designers, plus other key features like analytics and the new Pitch Agent - Pitch’s new AI assistant.

​Grab the free template here.​

(Don’t forget to duplicate it)

Appreciate you

Hayley

P.S I’ve also added instructions for using Pitch Agent. It helps you easily personalise the deck for each client. I’ve even shared the prompts I use! It saves tons of time, so you can focus on the creative work.