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Motion Hatch

I used to think winning pitches was about the creative

Published about 10 hours ago • 2 min read

This issue is sponsored by Pitch​

Hi Reader,

When I started pitching clients, I’d get a brief and make it all about the creative, and I wouldn’t win the project.

Many times working at Google, I pitched animations and focused only on style, colours, texture, and story.

My pitches were missing one vital piece: the client’s goals.

Once I started listening to their problems and sharing their goals back to them.

I started to win more pitches.

And now, with Pitch’s MCP, it’s even easier, because you can ask Claude or ChatGPT to take your client call notes and briefs and make your pitch deck from there.

Grabbing the exact language the client used and relaying it back shows them you listened.

This helps you win projects and deliver results for your clients.

To help make this even easier, I build all my decks in Pitch, and I’ve created a free motion design pitch deck template you can reuse.

​Download my free pitch deck template and try Pitch’s MCP to create your next deck within 10 mins of hanging up the phone with your client.

Here’s what I include in my pitch decks:

  1. I focus on the client, not me or my background I include a page that reflects their campaign goals – the outcome they want, what success looks like, and what we’re aiming to shift. It’s basically me saying, “I heard you.”
  2. Then I show proof (real work = real results) A couple of short case studies that show I’ve solved similar problems before, and I know how to get them results.
  3. I give the client options at different price points Provide them with a few routes: a baseline version, a mid option, and I anchor with a high price. Turns this into a “which package do you want” rather than a “yes or no” conversion.
  4. I add a page on how we’ll measure success It reassures the client that we’re not just making something that looks nice – we’re making something that performs. Views, watch time, click-throughs, sign-ups… whatever fits the project.

That’s all there is to it! Four parts – clear, repeatable, and way less stressful.

​Download my free motion design pitch deck template and try Pitch’s new MCP.

Appreciate you,

Hayley 😊

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​Send mail to: Motion Hatch, 27 Old Gloucester Street , London , WC1N 3AX

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Motion Hatch

by Hayley Akins

🔵 Let's grow your design and animation business, so you can thrive as an artist. Join 10,000 designers and animators and learn actionable tips to grow your business sustainably every Thursday.

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